Can your company afford driver churn ?

 Bob Banfield woke up at 4:40 in the morning and the first thing he did was leave a bad review of the company he had been working for since he was 20. 

He makes a living driving a 2014 Mack Truck from coast to coast for a food distribution company located in Sacramento CA. 

After spending nearly 30 years with the company he felt that he didn’t belong. 

Why would someone write a bad review after 30 years?

Why not just quit? 

He realized that most of the days he waited for the loads, he was not being paid.  He loved the roads, getting to know the country, but what he loved the most was his family. 

He is about to become a grandfather and all he wants is to come home most nights and to really feel that he is contributing to something that is more than just sitting on a chair ( if he was lucky) waiting for a truck to load. 

His review read: 

“After 30 years of working as a driver, I felt that I needed to advise young people not to work forthis company. I’ve realized how under appreciated we are as drivers and how little this company cares about helping us while we are on the road. 

I’m 50 years old, I want the certainty that I will get home on  time this week to see my granddaughter. I want to know that if something happens I will be able to communicate with my driver manager to get assistance. 

I know I have the right to get sick and be excused from my job for a day, and I need to know that can be covered during my shift by a fellow driver and not be reprimanded for it. “

Bob Banfield


After 30 years the company has invested at least 3 million dollars on Bob and he is leaving because he felt that he was not receiving the assistance or the attention he deserved. 


This is how a few dollars a month subscription of Twnel decreases driver’s churn

The main reason why Bob quit his job is because he felt ignored and not supported by his team at the logistics company. 

He wanted assistance and no one was there to help. 

At Twnel we developed an solution that can assist the entire fleet of drivers with using conversational automation. 

The company can create powerful automations, using a low-code visual builder, that interacts with its information systems and databases, which allow to create chatbots available for drivers like Bob.

The driver downloads Twnel and instantly he can run automations such as check-in to load cargo, checkout after loading, taking pictures of receipts and other docs, signing the reception of the merchandise and much more.

Drivers can also ask questions to the driver’s managerwhen needing support not yet covered by the process automations. 

Thanks to Twnel Bob can be at home with his granddaughter after a regular shift day, instead of waiting for his turn to have his truck loaded.

Companies don’t even realize how much time their drivers spend waiting. This is demoralizing for the drivers and a huge hidden expense for the company. Thanks to Twnel, the company knows exactly how long it took to load the truck and avoid future delays. 

Can your company afford not having Twnel? 

Let’s calculate how much Bob’s company has paid due to lack of coordination, support and information. 

Bob’s salary: 89.000 USD Approx 

Bob’s training and CDL: 15,000

Driver’s manager salary: 54000 Approx 

Late delivery fees due to delays: up to 20X the cost of the goods 

With Twnel the company can reduce the number of driver managers needed to control the operation by nearly 55% so lets say that an operation of 5000 drivers that is coordinated by 250 managers can be reduced to 112 agents, a cost reduction of 7.4 M USD just automizing most of the interactions with managers. 

Now, let’s examine late fees due to delivery delays. This can cost up to 20 times the cost of the goods being delivered in the case of freight.

The cost could be monumental and can be prevented by measuring the time spent waiting at the warehouse or simply waiting to receive assistance on the side of the road. 

Interested in what we can do? 

Watch a customized demo here and start saving.